Street People: The New Cool Kids

I like the message this sends to Abercrombie and Fitch about the way they label “skinny” and “cool” people, but I have some concerns about using homeless people to make the point.  On the one hand, it could be seen as a helpful image saying street people can be just as cool as the richer jet set A&F caters to, but on the other, this feels like using them as “objects” to make a point.

What do you think?

In response to Abercrombie & Fitch CEO Mike Jeffries not wanting “not so cool” kids or women who wear size large to wear his company’s clothes, Greg Karber has come up with a funny and creative way to readjust the Abercrombie & Fitch brand.

He’s giving their clothes to the homeless.

via Guy Gives Abercrombie & Fitch A Brand Readjustment By Giving Their Clothes To The Homeless (VIDEO).